MAC hosts various events regularly to provide valuable industry exposure to students seeking to make a successful career in the field of marketing analytics. We promote learning and networking through these events.

MAC Events

Adobe Analytics

The speaker of the Event was Dan Cumming. He is one of the 2021 Adobe Analytics Champions. He is also currently the Global Product Analytics Manager at McDonalds. Let's dig into Adobe Analytics and get you up to speed!

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SEO Event

The speaker of the event was Diana Miller. She is a Web Content Writer and SEO Specialist. She graduated from Texas A&M with a degree in Linguistics. Her professional experience includes several years of foreign language education, to later become a Web Content Director in various independent projects.

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Email Marketing Using Salesforce

The speaker of the event was Brooke Lace. She is a CRM Developer for JSOM web services. Brooke will be discussing on Marketing Cloud Journey Builder and content builder of Salesforce used by JSOM to create personal email marketing responses

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Case Competition with Trusted Medical

MAC hosted a Case Competition in collaboration with Trusted Medical where we provided with a problem statement and a timeline of 1 week to come up with a marketing plan to solve the problem.

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Alteryx Predictive

In this event, students learned about the real business use cases with examples and also deep dive into workflows. This was presented by Trevor Yarbrough and Brandon Koudelka currently working in Alteryx.

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SEO and Analytics

SEO and Analytics was a successful webinar with internationally-recognized domain expert Bill Hartzer who shared his SEO recipe of Expertise, Authority, and Trust with us. The session covered topics on how to optimize current content and on-page optimization. He also helped us understand why SEO Audit is important and the process of the audit. We got a chance to get familiar with tools that will help us optimize our websites and prepare audit reports.

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SQL Workshop

We arranged a very practical approach to SQL by our Marketing Officer Ms Sanjula Kaul. She emphasized on the industry use of SQL and explained with an example. Later dataset was used to solve MYSQL query challenge.

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Marketing Analytics with R Workshop

Despite SQL being the heart of analytics, we need to make our hands dirty with a little coding to get the insights and let the machine do the processing for us. With this as the motive we have successfully arranged a session about R, hosted by Prof. Saurav Chatterjee who explained how churn rate is calculated and how important it is for any marketing firm.

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Learn Power BI

Rost Ginevich, CEO of Cooperative processing resources (CPR) has shared his insights on how PowerBI was being used at his firm, despite the fame tableau carries in the current market. Visualization in any form is appreciated as long as it is conveyed to the client. Being able to tell a story out of data which no one can read is an art worth mastering.

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Alteryx

The very infamous and highly efficient self-service analytics tool Alteryx has been away from limelight quite a while. With the intent of teaching the students about the tool and to help the students who don't consider themselves great coders, we have introduced Alteryx at UTD. Prasad, a data scientist at Lennox international, gas shared a few insights and has given the students a demo of how the tool works and how it helped him during the early stages of his career.

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A Data Scientist's Approach to Marketing

We had Santosh Ahuja speak about how a data scientist would approach marketing data and work with the company's marketing insights. It was a good session having a non-marketing person talk about how marketing is the key to any analysis.

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MAC Kickoff

The kickoff workshop had Brad Wheeler and Bablu Chowdhury enlightening us with visualizing analytics at IBM. The session helped the students explore the visualization world, learn about the tools and applications of these tools

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Revenue Generation and Measurement Through Marketing

Webinar with the senior director of Log Rhythm Michael Mckinnon briefing us about the revenue generation and ways to measure the revenues through marketing. The session helped the students explore to learn more about the marketing tools and how marketing helps.

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Spring'20 Kickoff

A wonderful kick start to the spring semester where Mr Jags Porandla graced us with presence and gave an informative session on types of marketing in industry and cited examples using cases from the industry. The attendees engaged in a very interactive digital scavenger hunt game. The winners were awarded free membership and a student hamper.

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